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Customer-Focused Communications, Seriously?
Sandra Holtzman, today’s guest blogger and president of Holtzman Communications, has over 20 years experience as a marketing strategist and writer/creative director working across a spectrum of sectors...
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Recentering Required: Regaining Trust and Finding Opportunity
Paramjit L. Mahli of SCG Legal PR Network helps small to mid-sized law firms increase their visibility, build their reputation, and grow their business by using public relations. The legal industry is...
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Life After Oprah
Abbey Franke is an Account Executive at Scott Circle Communications. She focuses on new media strategies and online communications and comes to public relations with a background in live television...
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Shared Experience Becomes Experience We Share
Bill Hiniker is principal at MessagePoint Communications, a writing and consulting practice specializing in corporate and executive communications. He blogs at...
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Good PR Measurement Is All About Good Goal Setting
Leah Schmerl is a senior vice president at Kaplow, a New York City public relations firm. She is the leader of the firm’s Internet and e-commerce practice. Leah also spearheads Kaplow’s measurement...
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I Am Not Alone…and Other Things I Learned at the PR News Media Relations Forum
Lindsay Nichols brings a broad range of public relations expertise to Ogilvy Public Relations Worldwide, helping clients build relationships with key audiences and influencers and sustaining awareness...
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Professional Development Is A “Must” For PR Practitioners
Brittany James is a recent graduate from Quinnipiac University with a degree in public relations and a minor in marketing. Currently she is interning at Source Communications, a New York-based...
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The PR Intern Who Pitched the Media
Kion Sanders is a recent communications and public relations graduate from the University of North Carolina at Charlotte. He is the former Public Relations Student Society of America (PRSSA) national...
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IF AN EMPLOYEE SPEAKS UP IN THE FOREST…
PLEASE JOIN ALAN COHEN FOR A BURRELLESLUCE WEBCAST ON JANUARY 5, 2011 at 1 PM EST. THE 12 ESSENTIAL TALENTS OF MARKETING COMMUNICATIONS LEADERSHIP…AND OTHER LESSONS LEARNED FROM HARRY POTTER REGISTER...
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Hogwarts, Harry, and Leadership
This post first appeared on HMA Time (1.7.11) and is cross-posted with permission. Alison Bailin is a senior PR account executive at HMA PR, a full-service marketing and public relations firm in...
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When Click-Thru Rates Are Not Enough: New Strategies in Social Media...
This post first appeared on Washington Women in Public Relations (5.23.11) and is cross-posted with permission. Joan Coyle is an Independent Consultant and member of WWPR. Washington Women in Public...
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PRSA-NCC Members Told Social Media is ‘Where We Live Today’
This post first appeared on Capitol Communicator 5.11.12 and is cross-posted with permission. Shown in the picture, (l to r) Chris Brooks, Julie A. Weckerlein, Cappy Surette, Jennifer Mitchell and...
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HMA Public Relations: A Tip for Tuesday- Plan an Awesome Event
This post first appeared on HMA Public Relations blog 9.18.12 by Katie Snyder and is cross-posted with permission. Events- groundbreakings, grand openings, festivals, fiestas…. while we all can agree...
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What Can Retargeting Do For You?
Once a website is set up and gains traction, it can become a targeted marketing sweet spot for companies looking for exposure. Companies or marketing firms analyze shopping habits by demographic and...
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Branding for Digital Natives: iGen Comes of Age
Image courtesy of Stefan Pollack More than half of the world’s population is under 30. That means 50 percent of the world’s population was born after the year 1982. Of that, nearly 20 percent of the...
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The Keys to Facebook Campaign Success: Scale, Targeted Reach, and Measurement
Because of its size, Facebook allows businesses to scale, or reach full audience objectives, with just one media partner. Speaking to the Minnesota Interactive Marketing Association (MIMA) and...
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Old Truths and New Ideas for Pitching the Media
The opportunity to meet a reporter or blogger you need to pitch and interacting personally is hard to pass up. For this reason, media panels draw PR folks like flies to honey. I attended two such...
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Social Media Case Studies: The Candy and Jerky Stories
by flickr user jessdamen The real value of content (the fuel of online media) is gaining the attention of the reader. This was one of the insights from David Witt, Mid-West leader at WCG, former...
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PR Job Hunting Skills: Tips from the Recruiters
flickr user photologue_np under CC BY license Professional skills are important for landing a job interview, but Kathryn Duncan of CLICK Talent says when it comes down to it, you need to be a good fit...
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PR Team Building at PRSA-NY’s Scavenger Hunt
L to R: Athina Koutsoumadi and Josephine Lau of Anchin, Block & Anchin LLP; Colleen Flood and Alfred Cox of BurrellesLuce by Athina Koutsoumadi* On Thursday evening June 5th, 12 teams from PR firms...
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